If you are running a large event, then your time is precious and the last thing you want to be doing is updating your Social Media channels! And yet, it is one of the main jobs that need doing to keep your audience updated with what is happening and where. This is where we can help you.
Managing a live stream
We can help you set up a live stream of the conversations that are being had at the event. This is then broadcast onto screens around the venue to give your attendees an instant overview of what is online. Live tweeting and replies can then be introduced to keep the flow of the conversations.
Creating a Hashtag
We can help you make sure you get the right hashtag for your events. Making one up out of thin air, can land you in hot water, if it is already being used online or with a very different meaning! As was the case with #susanalbumparty, an event for the release of a Susan Boyle album in 2012. Displaying the hashtag before the event is a great idea, and it could be incorporated on flyers, merchandise, badges, signage, speakers slides and venue maps.
Virtual attendees at your event
Whilst physical attendees are important, you can expand your audience to include those attending the event virtually. Using social media to spread the word about the event, to those too far away to attend, can lead to potential customers. YouTube is an excellent channel to broadcast short video presentations, which can be accessed during and after the event.
Today it is getting increasingly harder to reach out organically. One way to improve the statistics is to use paid advertising. We can help you with social campaigns on Twitter or Facebook, to reach those potential attendees prior to the event.
Analysing the data
Once the event has passed, the social does not need to stop. Keep the momentum going ready for the next event. By analysing the data from the campaigns and various social media channels, we can help work out the best strategy for your next event.
If you would like an informal chat on how Social media can improve your event, then please contact us.